SBI Card, a joint venture between State Bank of India and GE Money, has won the Gold Award as India’s most trusted brand in the Credit Card category in the Reader’s Digest Trusted Brand 2008 Survey. SBI Card is one the largest Credit Card issuers in the country and has over 3.2 million credit card holders.
In India in the credit card industry SBI Card has set new standard and in the past its has won many prestigious awards - Rated among the top 2 in Business World survey on Customer Loyalty, 2007 and CNBC Awaaz Consumer Awards, 2007; the latest being the Reader’s Digest Trusted Brand Gold Award in 2008.
Reader’s Digest Asia Trusted Brands Survey was launched in 1999, for past ten years the survey is being done annually. In the survey the study is done that which brand is most popular and requested by the affluent Asian consumers. To attain the status of Trusted Brand is a genuine recognition of consumers’ approval. Through survey consumers’ choice is known that which is their most trusted and favorite brands among the thousands available in the market. Reader’s Digest has given the responsibility to the Nielsen Company to carry out this survey. The survey was conducted in Asia across 8 markets and 43 categories. 1000 responses were analyzed, which reflected the preferences of the top 50% of adult consumers, on the basis of their income, in each of the 8 markets, including India.
Commenting on this achievement, Mr. Nirupam Sahay, Chief Marketing Officer, SBI Card, said, “It is a great honor for SBI Card to receive this recognition. We would like to thank our valued customers who voted for us. SBI Card is mission-inspired to “make life simple” for its customers through convenient and customized services’. We have spared no efforts to understand our customers, and tried not only to meet their expectations, but go beyond them.”
In 2007, SBI Card launched its premium card segment with SBI Platinum Card segment offering unparalleled Travel & Lifestyle benefits to its customers. SBI Card has a wide range of other credit cards such as Silver & More, Gold & More, Tata Card, Hero Honda SBI Card, SBI Railway Card, LG SBI Card, SBI Lifestyle Card, SBI Social Card, and SBI Vishal Mega Mart Card. This unmatched range of SBI Cards and co-branded cards has made possible for more and more Indians to own credit cards and has also been widely appreciated for their offers and services.
SBI Card comes with innumerable benefits and conveniences for its cardholders with innumerable benefits and conveniences such as Fuel Freedom (Zero% Fuel surcharge), a unique feature that enables SBI Card holders to get a waiver of the 2.5% surcharge on fuel purchase at any petrol pump across India. SBI card has also introduced 8 innovative easy payment options for its customers for making payments such as Paycash, SBI Card Drop Box, SBI ATM, Online SBI, Electronic Clearing System, Visa Money Transfer, Pay Net and Anytime Payment System.
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